Digital Merch Lead - #7472953

At H&M Group, we are here to inspire people around the world to express their personality through fashion and design by making a more sustainable lifestyle exciting and accessible for everyone – regardless of style or budget. To get there, we have set the 2030 Goals for People, Planet and Growth, ensuring that we can continue leading our industry towards a sustainable future and creating long-term profitable growth.

In the coming years we focus on elevating the full H&M experience in the eyes of the consumers through Product, Experience and Brand, guided by our Brand Plan. Do you want to be part of making us succeed?

South America currently consists of Chile, Peru, Uruguay, We are taking next steps to accelerate towards our direction by reshaping our operations. To achieve our ambitions, deliver on our goals and create value for our customers, our colleagues play a key role. With clarified roles and responsibilities, we continue to execute with speed and adapt to the changes in the world around us.

The Digital Merchandising Lead will drive execution of the commercial agenda and merchandising strategy together with Merchandise Managers in the digital channel to exceed financial targets. The Lead will have a deep interest in the customer and consumer and use customer centric approach in everything you do. The role will have knowledge and understand synergies between channels, and interest in product, strong analytical ability, and commercial skills, enabling you to constantly improve customer shopping experience in market. The role will create strong buy in which will help to implement and execute regional strategy.

Core Responsibilities includes but is not limited to:

Implement & execute regional merchandising strategy and commercial priorities:

• Be up to date with assortment and demand & inventory strategy

• Input regional assortment direction in close alignment with regional demand and supply.

• Optimize local selling peaks driven by calendar and customer shopping behavior.

• Be responsible to share information towards the digital team regarding availability, activation plan, deal structures to support excellent execution on site

• Set product and category must-wins for the Ecommerce channel which are shared with the site lead to optimize product exposure strategy

Drive in and post season inventory management:

• Pick full price, discount and sale activities in line with regional merch direction.

• Execute stock management, sale and EOP in line with the regional strategy.

• Execute commercial reduction activation in line with regional guidelines.

• Follow-up on stock and resolve issues together with regional inventory optimization manager and E-commerce team.

• Execute regional strategy for commercial impact on key product categories omni (re)act based on in season performance.

Follow up and inform about progress:

• Know your market retail situation and customer profile.

• Provide commercial team with constant & structured sales follow-up for the channel.

• Review your commercial plan periodically and suggest improvements for next year. 

• Follow-up commercial initiatives in store (visit the site in all touchpoints several times a week) to confirm or adjust actions needed to meet the regional merchandising strategy.

• Follow-up commercial results and KPIs and benchmark between areas, sales markets and other regions.

Experience: 

• University degree, preferably in Business, Economics/ Finance or similar 

• 1-3 years of experience within merchandising, inventory optimization or supply and demand planning

• Proven leadership capabilities

• Strong digital knowledge 

• Previous experience in executing commercial plan

• Previous experience in and post season stock management

• Knowledge in operational best practices and routines for digital 

• Knowledge in operating merchandising systems, tools, methods 

Skills: 

• Sales-driven and have a strong commercial awareness and salesmanship 

• Strong in driving commercial product excellence  

• Analytical to follow up and estimate performance 

• Understanding of products, stock- and product lifecycle-management 

• Good skills in MS Office, especially in Excel and PowerPoint 

• Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration  

• Flexibility and adaptable to change, a strategic mindset 

• Collaborative, with excellent communication and presentation skills 

• Fluent written and spoken English 

¿Qué te espera?

Una gran oportunidad para conocer una de las funciones más importantes de H&M y podemos asegurarte que tendrás mucha responsabilidades desde el primer día.

Te ofrecemos una sólida cultura corporativa caracterizada por nuestros valores, el trabajo en equipo y el espíritu emprendedor.

H&M se compromete a crear un entorno diverso e inclusivo y buscamos activamente candidatos calificados independientemente de su raza, género, identidad de género, orientación sexual, etnia, religión, origen nacional, discapacidad o edad.